The battle of mobile phone operating system: where are Chinese enterprises going to win
专栏:Industry news
发布日期:2020-07-10
阅读量:598
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Nokia was gradually overtaken by apple. By 2010, Android, IOS and BlackBerry OS are the mainstream mobile operating systems in the world, while Symbian system is declining.
Yu Chengdong, CEO of Huawei's consumer business, said that "Huawei's self-developed operating system will be available as soon as this autumn, and at the latest next spring", which has revived the long-standing calm of the mobile phone operating system market. We are all guessing and looking forward to whether the domestic operating system has ushered in a breakthrough opportunity. This time, the voice of Huawei's "Hongmeng" system is bigger than that of Alibaba yunos seven years ago. In early 2012, Alibaba yunos was launched, which is recognized as the first and only domestic mobile phone operating system in China. Nowadays, yunos has been silent, and domestic manufacturers have failed to challenge the independent mobile phone operating system. Looking back on the history, many manufacturers at home and abroad have set foot in the mobile phone operating system one after another, but after the emergence of apple and Android, they have not left much way for other operating systems. In 2010, Microsoft released Windows Phone (hereinafter referred to as WP), but WP has lived for less than eight years. In 2012, Samsung, the largest mobile phone giant, launched the 1.0 version of the tizen system. Only three years later, tizen "fled" the mobile phone market. "Daily economic news" reporter learned that so far, Android and apple IOS occupy more than 95% of the global mobile phone operating system market share. If the domestic system and these two giants eventually have a war, where is the winning chance of the domestic operating system represented by "Hongmeng"? Huawei's R & D investment from 2014 to 2018 (unit: 100 million yuan) data source: AI media consulting companies at home and abroad have been involved in a number of times. After Google suspended some cooperation with Huawei, Huawei's "Hongmeng" has been given great significance by the outside world. If we want to talk about the competitiveness of Hongmeng, we need to understand the industrial development history of mobile operating system. "Daily economic news" reporter through the public information carding found that many domestic and foreign manufacturers "one after another" for the independent operating system. Saipan is the earliest smartphone operating system in the world. In 1998, psion formally cooperated with Nokia, Ericsson and Motorola to establish Symbian company to attack the mobile phone operating system market. As an open platform, anyone can develop software for Symbian enabled devices. In 2000, Ericsson r380 with Symbian system was released. In 2004, Nokia acquired the equity of Saipan company and obtained the control right. The popularity of Nokia also brought Saipan system to brilliance. Around 2006, Saipan became the "first brother" of smartphone operating system, with a market share of over 70%. In 2005, the mobile phone operating system market ushered in two heavyweight "players". In that year, Google announced a capital injection to acquire Android (Android) system developed by Andy Rubin. Subsequently, Google released the Android source code under the Apache open source license. The other is blackberry, which launched BlackBerry OS 4.1 in 2005. Back in 2007, Saipan began to go downhill. In 2007, Apple launched its first generation iPhone, setting off a storm of touch-screen phones. Nokia was gradually overtaken by apple. At the same time as the iPhone came out, Apple released its own operating system, IOS. By 2010, Android, IOS and BlackBerry OS are the mainstream mobile operating systems in the world, while Symbian system is declining. In 2010, Microsoft announced the launch of Windows Phone 7. In 2012, Nokia officially announced the abandonment of Symbian brand. Because of its focus on Nokia's accumulation in Symbian, Microsoft did not hesitate to purchase Nokia's mobile phone business for 3.79 billion euros in 2013, hoping to expand WP. At that time, the industry had placed great hopes on WP. Later, with the rise of Google and Apple's operating system, Apple's "three foot system" declined. Soon, though, Android and apple dominated the operating system world. According to StatCounter, a global website traffic monitoring agency, as of April 2019, Google's Android system accounted for 74.85% and Apple's IOS accounted for 22.94%. Android and apple systems account for more than 95%. Looking back on the development history of mobile phone operating systems, the reporter of daily economic news found that the success or failure of a mobile phone system is often accompanied by the fate of the mobile phone brand itself (except Samsung), and also depends on its ecological scale. On June 10, Fu Liang, an independent Telecom analyst, said in an interview with reporters that Android and apple account for more than 95% of the global mobile phone operating systems. Among other operating systems, Yun OS, WP and blackberry still have some users in use, "but it is difficult for these systems to develop new users." Fu Liang said that the two best systems are two extremes. One is apple IOS, which integrates software and hardware, and is self-contained; the other is open Android. "IOS is taking advantage of the new opportunities brought by 3G smart phones to quickly cut into this market, quickly obtain a relatively large user group, and form a closed ecology, but the user scale is large enough, which makes Apple survive." In his opinion, Android's success is due to Google's new Internet thinking, creating an open platform with low threshold entry, attracting all the manufacturers that can be attracted, forming a complete ecology, and this ecology can self regulate and self optimize. "Apple is different. After blackberry, this kind of closed operating system becomes more and more difficult." Fu Liang said. A person who has been immersed in the IT industry for more than 10 years told the reporter that Android was able to do it mainly because it was open-source and free of charge. More importantly, it was in line with the huge trend from functional machine to intelligent machine at that time